The event will be the first WrestleMania to be held in the state of Florida.[1] It will also be the second WrestleMania to be held entirely outdoors, the only other having been WrestleMania IX. WWE and the city of Orlando plan to host festivities that will span over a five-day period within the central Florida region, bringing numerous branding opportunities and television coverage, leading up to the event at the Citrus Bowl.[2] The Central Florida Sports Commission estimate WrestleMania XXIV will pump $25 million into the local economy while creating numerous jobs, and bring around 60,000 visitors to the city for the event.[3]